Powerful Posts – May 30, 2007

Powerful Posts - May 30, 2007

Welcome to this week’s Powerful Posts. This is the time when I get to highlight some of the great blog posts I have seen around my community.

This Week’s Powerful Posts…

Josh MullineauxThe Difference Between Being Rich and Being Wealthy

Blog CloutEasy Trick to Achieve All Your Goals

ZoomstartLeverage. It’s How You Make Big Money In Anything

Founders CafeUltimately, is growing your blog worth the effort?

David AireyHere’s your advice for writing effective press releases

Mr. Gary LeeOptimize your Landing Page with Google Optimizer

Smart Wealthy RichAre You And Your Business Prepared For Growth?

Powerful Post Award - May 30, 2007

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A Few Other Articles & Mentions…

Carl Ocab is giving away $220 worth of prizes in a contest for his birthday.

My good buddy, Matt Coddington, recently auctioned off and sold his popular blog, Net Business Blog. It will be interesting how the blog does without its original life-force.

Better than Google? This guy thinks so. Interesting article on a new search technology which could be BETTER than Google’s. Thanks to Scot for the heads up.

Thanks, everyone, for the Powerful Posts!

A Welcome Surprise: HarpzOn.com Relaunches

HarpzOn.com Relaunches

My good buddy, Mitch Harper, finally gave in and relaunched his wildly popular blog, HarpzOn.com. Mitch started his blog only this March, but within a month he was receiving over 1,000 unique visitors per day and 500+ RSS subscribers per day. Not bad, but what else would you expect from a business development and Internet marketing guru?

In late April, Mitch decided to take a break from blogging in order to devote more time to working on a hosted email marketing solution software called BigResponse. Now that he is wrapping up that project, he is ready to get back into the blogosphere and write the incredibly awesome content that he has become known for.

I decided to do a mini-interview with Mitch for this article.

What made you want to get back into blogging?

Well the only reason I took a month off was because I had to focus on a new email marketing service we’ve just launched here in Australia called Big Response. That took up 99% of my time over the last month, and most of my time for the 3 months before that. And I didn’t feel I could blog at the quality I wanted if I kept blogging. So I put blogging on hold because I didn’t want to post boring or lackluster content. I’m an “all or nothing” type of guy, so that’s what I did.

What kind of articles can we from you expect in the near future?

All of the articles I’ll be posting on my blog come from what I do every day – marketing, web development and customer service. I take what I learn running Interspire with my business partner and try to put a spin on the articles to help bloggers run a more efficient and more profitable blog.

HarpzOn.com Is Back!

Mitch decided to dive back into the pool of blogging by writing about his plan to get to the #1 spot in Google for the term “email marketing.” Mitch is going to share his 5+ years of knowledge in search engine optimization as he attempts to get to the top of the SERPs (search engine resuilts).

I’ve been chatting with Mitch on and off since he first launched his blog and I need to say: This guy is the real deal. In 2002, he started what is now the largest PHP software development company in the world, Interspire. They now have over 35K clients worldwide including some big names such as NASA, Dell, General Electric, Chevron Texaco, and Intel.

Mitch is incredibly well versed in many areas of Internet specialization including:

  • Copywriting
  • Business
  • Marketing
  • Traffic building
  • SEO
  • Web development

Mitch has provided me with tons of highly useful information to help me better run my blog and my businesses. His insights and knowledge is invaluable and will help any blogger or business owner reach their potential!

Mitch also offers a free newsletter called “Entrepreneurs Only” which includes his personal online marketing and traffic building secrets.

If you have not checked out HarpzOn before, I HIGHLY recommend you do. The first time I read it, I added it to my RSS reader, and I am sure you will too.

How To Sell Your Blog’s Advertising

I believe private advertising is the best way to monetize your blog without sacrificing the user experience. Private advertising is now the only way I am monetizing my blog, as I recently said goodbye to CPC advertising (Adsense and Konterra) because they litter the blog with low-paying and often irrelevant ads.

Over the past month, quite a few people have asked me how I sold most of my blog’s advertising spots without using Text-Link-Ads or any other ad-brokering program. There are many advantages of selling your advertisingly privately, most importantly being that you keep 100% of the income instead of having to split it with a brokering agent.

Think Like an Advertiser

You have to look at how advertisers choose to advertise – generally, it comes down to how popular a blog appears to be. Unless the blog is already receiving several hundred visitors per day, generally, it needs at least a PageRank of 4 to make any decent ad money. I waited until Google updated my PageRank before actively trying to push my advertising.

Advertisers will consider a variety of factors when deciding which blog to advertise with. Things that advertisers take into consideration include:

  • Niche of blog
  • PageRank
  • Alexa ranking
  • Technorati ranking
  • Number of RSS subscribers
  • Number of Backlinks
  • Age of blog
  • Posting frequency
  • Average daily visitors and pageviews
  • Number of comments left by community

Here are a few hints on how to sell your blog’s advertising quickly:

1. Competitively price your ads.
The best way to decide what to charge for your ads is to visit similar blogs in your community that have similar rankings. You can also scour the Link Sales section of forums such as DigitalPoint and see how much other blogs are charging per link.

If you have to, underprice all your ads in order to sell them out initially. You can always raise the prices once you sell out all your ads – that’s the rule of supply and demand.

Generally, if you are just starting to sell your ads, a competitive price for a text link on a PR 4 blog is around $10 per month.

2. Make it clear on your blog you are offering advertising.
This is obvious for most seasoned bloggers, but include a special page on your blog dedicated to your advertising options. Mention all of your rankings (Alexa, PageRank, etc.) and add a contact form to the page.

You might even create “Advertise Here” banners for all the blank spots you are planning to sell.

3. Offer multi-month discounts.
By offering slight multi-month discounts, you are giving your advertisers incentive to stick to a longer term contract. Many advertisers who buy text links would rather do so in three-month spurts, as that is how often Google’s PageRank is updated.

4. Actively seek out advertisers.
I have had great success advertising my advertising on the DigitalPoint Link Sales forum. I copied the text on my Advertising page and mentioned my pricing and discounts. Within a few hours, I had sold half of all my text links.

One thing to note is that in order to post in the DP Link Sales forum, you must have previously made 25 replies or posts in other sections of the forum.

5. Go above and beyond by showing your advertisers you truly value them.
Once a month, I like to write a post thanking both my advertisers and top commentators for their support. Going above and beyond is not something everyone does, so this kind of extra link love really shows that you appreciate their contributions.


Hopefully, by employing these techniques you will start to sell advertising on your blog or web site. I shared some of these secrets with David Wilkinson last night and he sold most of his ad spots within a few hours.

As I mentioned earlier, it is difficult to sell advertising without any PageRank. However, by competitively pricing your ads, you can sell ads on any blog. Don’t be afraid to set your prices low initially, because you can always raise them once your ad spots fill up.

Even though Text-Link-Ads and other brokers provide a great service, you do not need them to effectively monetize your blog.

If you have any questions, please feel free to ask me.

BIG Thanks To My Sponsors, Advertisers & Top Commentators

Thanks to My Sponsors and Advertisers

I just wanted to take a moment and thank all of my sponsors, advertisers and top commentators for the month of May.

Premium Sponsor: Daily Domainer
The Daily Domainer is a fascinating blog that covers the world of buying and selling Internet addresses, otherwise known as domaining. They provide up-to-date news about all aspects of domaining, including a weekly list of the top domains sold, and information on the newest domain extensions, including International domain names, which is a field of domaining I have been getting involved in lately.

My Text Link Advertisers

Text Links Available: I have two text link spots available to anyone who is interested. The price is $30 per month or $75 for 3 months. Perhaps the biggest benefit of being a sponsor is that you will benefit from my PR 5, not to mention receiving a solid amount of traffic.

Bottom Banner Spot Available: I also have a bottom banner ad spot (468×60) available. The ad is currently populated by my web development company, infinFX, but I’d rather give it to someone else who would like the traffic. It actually receives a ton of click-throughs simply because anytime someone leaves a comment, it is displayed directly beneath the comment box. The price for the bottom banner spot is $40/month.

Thanks to My Top Commentators

John Chow once said, “Treat your advertisers like your readers.” He is absolutely right that both readers and advertisers want to feel like they benefited from dealing with you. Hopefully my advertisers and readers know that I am truly thankful for the opportunity to blog for them.

Once again, big thanks to advertisers and a SPECIAL THANKS to all of my readers and commentators! You guys are the best!

5 Ways to Make Your Posts More Readable

5 Ways to Make Your Posts More Readable

Have you ever skipped reading a particular blog post simply because it appeared to be too much information all clumped together? Making a post more readable means presenting it in a way that is easier for people to digest, or visually scan and process the information.

Obviously, one of the primary goals of most bloggers is to get more people to read their articles. Unfortunately, many of one’s best articles may by skipped over just because they weren’t packaged the right away. In other words, even if someone writes a great article, people may not read it just because of the way it was presented.

More often than not, the reason someone chooses NOT to read a given article is because of how it is viewed at first glance. The fact is, someone could write an article about growing grass and people would read it if it were packaged the right way.

I am going to show you five proven ways to present your articles so as to make them more readable.

  1. Break up your posts into smaller chunks.
  2. Separate your posts into 3-4 main sections with bolded sub-headings.
  3. Use numbered and bulleted lists.
  4. Add quotes from other sources.
  5. Use visually interesting pictures.

At first glance, which of the following articles would you rather read, the one on the left or the one on the right?


They are the same article, but obviously, the one on the left is just a bunch of text while the one on the right is presented in a better way, using the 5 techniques described above and explained in detail below.

Here is how to make your posts more readable:

1. Break up your posts into smaller chunks. No one wants to read big, unorganized chunk of information. People would rather digest information in smaller sections.

I try to keep every paragraph I write to a maximum of 4-5 sentences and every blog post under 500 words with an average word count of 300-400. Why do you think newspapers use this standard? Most frequent Internet surfers scan information instead of reading every word, so by keeping each paragraph to a maximum of 4-5 sentences, you are making it visually and psychologically easier for people to process what you have written.

2. Separate your posts into 3-4 main sections with bold sub-headings. Just like breaking your paragraphs up into smaller chunks, by titling and bolding the sub-headings of articles, you are making it easier for your readers to understand the main themes of your article. Lots of A-List bloggers do this because it really does make articles that much easier to read.

3. Use numbered and bulleted lists. This is self-explanatory, but just by using lists, it breaks up the rest of the article.
Several ways to use lists in an article:

  • Provide a list of sources
  • Include several tips
  • Add a list of benefits

4. Add quotes from other sources. Using indented-quotes are another way to break up the rest of the wordage on your post. A good quote only reinforces the main points of your article, as well.

I read an interesting quote on a Problogger article quoted from Kenny Rogers, of all people. It is from the post The Kenny Rogers Guide to Getting People to Read Your Whole Posts:

“The first word that comes out of your mouth helps people to decide whether to listen to the next word, which in turn helps them work out whether to listen to the next word, which helps them work out whether to listen to the next one… and so on and so forth…” (paraphrased)

magic leaf5. Add visually interesting pictures. Pictures are a great way to not only break up your articles, but also make them more visually interesting as well. I try to design a little banner for each and every article I write. People have told me that it helps visually break up the blog better. Some of us process information more visually than by written word.

A great place to find photos is the royalty-free and free stock photo site, StockXchange. That is where I source all of my banner photos from.


By presenting your articles in a structured and visually interesting way, you are ensuring that more people will read your articles and hopefully subscribe to your RSS feed or bookmark your site. By far, the most important points to remember are to break up your article into several titled sections and keep each paragraph to a maximum of 4-5 sentences.

Although these are all very simple tips, they may make a world of difference in subtly inviting people to read your whole posts.