What happens when you mix golf, fitness and the dedication to be an expert in a particular niche? Meet Mike Pedersen, the golf fitness expert. Mike Pedersen is a well-known golf blogger in the golf and fitness communities.
Don’t be fooled by his excellent search rankings – Mike doesn’t practice any Blackhat SEO. Mike is simply a great example of how to build authority in a particular niche – by teaching other people who you know! Mike has done this by recording dozens of videos and writing hundreds of articles for people looking to be healthy and perform better golf. In his time online, he has built a newsletter list of over 40,000 people!
Mike is most well-known for his Perform Better Golf which provides golf exercise dvds, a best-selling golf training manual as well as a golf stretching dvd.
Golf Online Fitness Professional
Mike is the golf fitness professional for Golf Magazine’s site GolfOnline.com and for Golf Illustrated.com. He has produced over 500 articles on the topice of fitness and golf that have been seen various publications and sites (including Pub Links Golfer, Orange County Register, Arizona Golfer,and Men’s Health), journals and newspapers worldwide.
How is that for using your authority to reach the outside world?
I was fortunate to have met Mike very recently as both he and I reside in Scottsdale, Arizona. Not only is Mike very well educated in online business development, marketing and search engine optimization, but he also is a guy who you don’t want to mess with, and I say that in the nicest of ways. Mike has been in the fitness industry for 25 years and it clearly shows – the guy is incredibly ripped, and it doesn’t surprise me that his average golf drive is over 300 yards.
Mike Pedersen’s Golf Blog
Mike’s new golf blog contains a plethora of useful articles for people looking to play better golf and live a healthier lifestyle. Mike does a fantastic job of consistent, day-in and day-out writing thorough and useful content. As proof, within two weeks of launching his blog, Mike already had over 150 RSS subscribers!
I play a little bit of golf myself and I particular enjoyed the following articles:
To me, there are several things Mike does which makes him an excellent blogger, several of which include:
- Frequently posting high quality and thorough articles on link-worthy topics
- Carefully choosing titles which encourage the reader to continue reading
- Excellent usage of photos and other visuals within the post to help break up the blocks of text
- Implementing other forms of media into his blog such as his regular videos containing golf fitness tips
- Engaging in a dialogue with his readers which encourages more comments to be made
- Internally linking to other posts and articles he has written
The funny thing was that I first read about Mike before I ever met him! An old friend of mine recommended a book to me called The New Rules of Marketing and PR (no aff) written by David Meerman Scott. One of the stories in the book was all about how Mike used the Internet and online communication to establish authority as a golf fitness expert.
It was only when I launched Unique Blog Designs that I received a contact message from Mike looking for assistance at setting up a new blog, MikePedersenGolf.com. It didn’t take me long to realize this was the same guy in the book I had just read! Those kind of experiences definitely make you feel like it is a small world.
I want to congratulate Mike on his success so far in his niche and I wish him the best of luck in expanding his empire.
For more information about Mike and Perform Better Golf, visit:
Mike Pedersen’s Golf Blog
Perform Better Golf