Not too long ago, I had expressed interest to go beyond the blog and get into podcasting. Well not too shortly after that, I decided to skip podcasting and go straight to video podcasting. Part of what convinced me was watching a recent video by Mark at 45n5.com who decided to take his blog to the next level by adding video to it. I have to give anyone “props” who takes a risk and puts themselves out there like Mark has done. Mark covered the topic of “guest blogging” and whether it was worth doing.
Here is a link to Mark’s recent video:
Mark raises some interesting points that we address in our podcast (below).
Video Is The Next Step
Risk taking is something that takes guts, especially when it involves broadcasting yourself to several hundred (or thousand) people at a time. Taking this kind of risk allows one to quickly differentiate oneself from the rest of the blogosphere, or as Seth Godin says, “to be a purple cow.”
The fact is that there are millions of blogs now, but only a tiny percentage of those use video as a means to further market their businesses or themselves. Just as it has become common for every type of person and business to have a blog, it will become more and more common that people use video to add further credibility to their personal and business brands.
Our First Video Podcast
I hope you enjoy the short podcast (3:27) that my business partner, Josh, and I put together. I encourage all of you to try video podcasting from your blogs. It was certainly more difficult than we originally thought. Being comfortable in front of a camera really requires some experience and both Josh and I have NO significant experience public speaking or being filmed. That being said, by our ten-thousandth take, it actually seems we finally started to develop a rhythm. What I learned is that video presentation is NOT easy, but it is definitely a skill that anyone can learn if they have a little bit of dedication.
**RSS Subscribers, if you can’t see the video, click here.
** Here is a link to my business partner, Josh’s Blog.
Our points from the video:
- There are a lot of blogs that are the same (“sheep blogs”) that don’t stand out from each other. Taking risks and being daring is a great way to stand out.
- Video podcasting is not something you see very much compared to the number of written blogs. It is a good way to stand out.
- Guest blogging is not all bad. Guest bloggers get an opportunity to potentially show a bigger audience the quality of their content. Guest blogging helped Jane May increase her readership when she guest posted for John Chow.
- Knowing the context and purpose of your blog is important when determining post frequency and quality.
Some other notes from our podcast:
- The out-takes were hilarious. I will probably post those later.
- It seriously did take us quite a few times to get our presentation down.
- Being perfect this first time was not our goal. We just wanted to make a halfway decent podcast.
- Between our first and tenth take, we noticed a huge improvement.
- I suspect after 10+ times doing this, it will seem a lot more natural.
- Podcasting is fun and we definitely want to do more of it.
Try A Video Podcast and We Will Link To You
The fact is that video podcasting is the next new way to market yourself and your business. Try doing it – you might just be a natural in front of the camera. Even if you aren’t, just by trying and doing it, you will be standing out from 99% of other people who don’t do it! I know that after just a few times practicing, I felt a lot more confident putting together coherent thoughts and phrases in front of the camera.
If anyone wants to do a video podcast from their blog addressing some of these same topics, please let me know and I will mention and link to you in a future podcast and blogpost. Once again, congratulations to Mark from 45n5.com who has taken the risk and started video podcasting. Thanks for further inspiring Josh and me.
What did you guys think? Should we do more video podcasts? Video podcasts are very easy to set up and do and I think they compliment a blog post in an interesting new way. Do you agree?