In cased you missed the Oscars the other night, Apple ran its first teaser commercial for the upcoming iPhone.
Apple has always been great at marketing by keeping it simple. I believe simplicity is the best way to get your message across to an audience and I always design with simplicity in mind.
BTW, if anyone is interested in buying TheiPhone.net from me, make me an offer.
On another note, I am working on a redesign for my web development company, infinFX. We are planning to integrate a blog into the site containing useful articles about web development, design, marketing, and reaching your target audience. It is taking up a ton of time, but look out for that soon.
I will also have a special guest blogger on the infinFX blog. Some of you know him around the blogosphere but I will keep his identity secret for now.
They say in the world of advertising, there is no such thing as bad publicity. As long as you evoke a passionate response from your audience, then you are getting their attention. But, when does lousy advertising equal good publicity? Apparently, when it is so hilarious that people can’t help but watch to see how much more ridiculous it gets.
Case in point, this commercial was submitted to YouTube and was later submitted to Reddit and received over 500 votes and gained over a hundred comments, and almost 200,000 views at the time I am writing this. I couldn’t help but wonder when it was going to end, and what their ad agency was smoking when they produced it. It is so unbelievable it almost seems like a parody. Just watch.
It’s just like, it’s just like, a mini mall! Hey, hey!
RSS Subscribers: If you cannot see the video, please click here to watch it.
Many retail shops that operate online web stores have an eBay storefront as well. eBay is an incredibly popular outlet to buy everything from toilet paper to cell phones. eBay is great because buyers come looking and ready to buy. With eBay’s “Buy It Now” option, it is easier than ever to instantly sell your products. Many sellers prefer to use the “Buy It Now” option because their items are priced to sell and most people do not bid on auctions until the last minute.
As some of you know, we operate an online business called Treo Webinar, which features an online training module for the Palm Treo 650 and 700 smartphones. We sell the Treo Webinar on the web site for $4.97 and also offer a Getting Started Free Trial for those not ready to make the purchase. We have spent a great deal of time customizing the web site and writing original content to pursuade buyers to spend their $5 bucks for instant Treo help. We also sell the Treo Webinar on eBay, for the same price. The eBay listing, however, has far less written content and no page customization. Ironically, we have sold AT LEAST twice as many Treo Webinars on eBay as we do on our own site.
What is the reason? Just like people use search engines to find what they are looking for, they use eBay in much the same way. In eBay’s case, however, they have to purchase their desired content. We are only one of two listings in an eBay search for “Treo help,” but when you do a Google search for it, there are over 4.5 million listings.
I have been frustrated with eBay over the past week because they have pulled my domain auction listing for theiphone.net several times. However, eBay is not all bad and our success rate selling Treo Webinar has been very good. I am convinced eBay is an excellent source to sell information on the cheap.
So what is the better choice? To sell on eBay or to have your own customized web store? BOTH! We have certainly sold many more Webinars over eBay, but we have sold many from our web site too. The best place to sell is in as many places as possible. You can never have too much exposure.