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	<title>Nate Whitehill dot Com &#187; Web Development</title>
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	<link>http://natewhitehill.com</link>
	<description>Business, Technology &#38; Life in Seattle</description>
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		<title>Developers, Developers, Developers!</title>
		<link>http://natewhitehill.com/developers-developers-developers/</link>
		<comments>http://natewhitehill.com/developers-developers-developers/#comments</comments>
		<pubDate>Mon, 09 Jul 2007 10:03:01 +0000</pubDate>
		<dc:creator>Nate Whitehill</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://natewhitehill.com/developers-developers-developers/</guid>
		<description><![CDATA[That is Steve Ballmer&#8217;s famous quote from a Microsoft Developer Expo. Anyway, I have had many roles at our business, infinFX, over the past year, but my main one has always been web development. Just recently, we started a JV with another local firm developing International domain names for China. We are now planning and working toward developing hundreds of unique web sites over the &#8230; <a href="http://natewhitehill.com/developers-developers-developers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/NSIMeRtVebM"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/NSIMeRtVebM" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></center></p>
<p>That is Steve Ballmer&#8217;s famous quote from a Microsoft Developer Expo. Anyway, I have had many roles at our business, <a href="http://www.infinfx.com">infinFX</a>, over the past year, but my main one has always been web development. </p>
<p>Just recently, we started a JV with another local firm developing International domain names for China. We are now planning and working toward developing hundreds of unique web sites over the next few years in both English and Chinese. I am also in the process of organizing another venture aimed at producing a dozen or so custom blog designs per week.</p>
<h3>I Need Developers</h3>
<p>Obviously, I have a lot of work in front of me and many business models to work with. The point of this story is that I am on a massive developer hunt now.</p>
<p>I am looking for freelance individuals with any, but preferably all of the following skills and experience in:</p>
<ul>
<li>CSS/XHTML</li>
<li>PHP/MySQL</li>
<li>WordPress Theme Customization</li>
<li>Photoshop Web Design</li>
</ul>
<p>I have a lot of exciting work ahead of me and it would be awesome to work with some of my readers on some great new projects.</p>
<h3>Contact Me</h3>
<p>Please use my blog <a href="http://natewhitehill.com/contact">Contact Form</a> to contact me. Further, feel free to forward me your resumes and portfolios. I would also like to chat with people on any instant messenger client too, so if you have my IM names, feel free to contact me.</p>
<p>I have been extremely busy lately with projects, but <a href="http://joshmullineaux.com">Josh</a> and I are planning on recording our first podcast here this week. We would like to include in our podcasts any questions any of you may have. If you have any questions about business, blog, or web development, please free feel to message either of us. We will try to answer everyone&#8217;s questions in our podcasts.</p>
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		<slash:comments>11</slash:comments>
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		<title>Valid Source Code Helps SEO?</title>
		<link>http://natewhitehill.com/valid-source-code-helps-seo/</link>
		<comments>http://natewhitehill.com/valid-source-code-helps-seo/#comments</comments>
		<pubDate>Sat, 23 Jun 2007 21:40:47 +0000</pubDate>
		<dc:creator>Nate Whitehill</dc:creator>
				<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://natewhitehill.com/valid-source-code-helps-seo/</guid>
		<description><![CDATA[I just read an interesting article at Search Engine Journal claiming valid source code helps spiders better index your site. I&#8217;ve known about the importance of validating, but I had no idea it affected how your site was indexed. What is Validation? According to the W3C: Validation is a process of checking your documents against a formal Standard, such as those published by the World &#8230; <a href="http://natewhitehill.com/valid-source-code-helps-seo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I just read an interesting article at Search Engine Journal claiming valid source code helps spiders better index your site. I&#8217;ve known about the i<a href="http://natewhitehill.com/validating-your-website-new-infinfx-design/">mportance of validating</a>, but I had no idea it affected how your site was indexed.</p>
<p><strong>What is Validation?</strong></p>
<p>According to the W3C:</p>
<blockquote><p>Validation is a process of checking your documents against a formal Standard, such as those published by the World Wide Web Consortium (W3C) for HTML and XML-derived Web document types, or by the WapForum for WML, etc. It serves a similar purpose to spell checking and proofreading for grammar and syntax, but is much more precise and reliable than any of those processes because it is dealing with precisely-specified machine languages, not with nebulously-defined human natural language.</p></blockquote>
<p>The article gives a few tips including:</p>
<ul>
<li>Use W3C to make sure your site is viewable in major browsers, especially Firefox &#038; Safari</li>
<li>Test your site on mobile browsers</li>
<li>Check for all errors in HTML coding and fix them when possible</li>
</ul>
<p>If you are interested in learning about the benefits of valid source code and how it could help SEO, then read <strong><a href="http://www.searchenginejournal.com/seo-importance-of-valid-source-code-w3c-validation/5166/">SEO &#038; Importance of Valid Source Code</a></strong>.</p>
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		<title>When To Sell a Site: A Brief Guide to Site Flipping</title>
		<link>http://natewhitehill.com/when-to-sell-a-site-a-brief-guide-to-site-flipping/</link>
		<comments>http://natewhitehill.com/when-to-sell-a-site-a-brief-guide-to-site-flipping/#comments</comments>
		<pubDate>Fri, 04 May 2007 10:14:54 +0000</pubDate>
		<dc:creator>Nate Whitehill</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://natewhitehill.com/when-to-sell-a-site-a-brief-guide-to-site-flipping/</guid>
		<description><![CDATA[More and more web publishers these days are actively engaging in &#8220;site flipping,&#8221; which is the business of creating niche web sites only to turn around and sell them for a nice profit. My business partners and I have created one niche site, Treo Express, which covers news, rumors, and product information for the Palm Treo smartphone. We also put together a 130-page Treo Help &#8230; <a href="http://natewhitehill.com/when-to-sell-a-site-a-brief-guide-to-site-flipping/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://natewhitehill.com/wp-content/uploads/2007/05/flip.jpg" alt="When To Sell a Site: A Brief Guide to Site Flipping" /></p>
<p>More and more web publishers these days are actively engaging in &#8220;site flipping,&#8221; which is the business of creating niche web sites only to turn around and sell them for a nice profit.</p>
<p>My business partners and I have created one niche site, <a href="http://www.treoexpress.com">Treo Express</a>, which covers news, rumors, and product information for the Palm Treo smartphone. We also put together a 130-page Treo Help Ebook which we have sold on the site for $4.95 a piece. To date, TreoExpress sold around 30 ebooks and made several affiliate sales. </p>
<p>The only problem with creating niche minisites is that they often require quite a bit of work to maintain and build traffic for. We have not updated Treo Express in a few months, and the traffic has dropped off significantly. At this point, I am thinking the best thing to do would be update it a few more times, and simply sell it.</p>
<p>The great thing about Treo Express is that since it is easy to find great affiliate deals and Adsense  ads are targeted really well for it. Not only that, but even though it has not been updated in a while, it received a PageRank 4 at the last update.</p>
<p><strong>When To Sell a Site</strong></p>
<p>Clearly, if a site is no longer being actively maintained and you do not enjoy working on it, it is probably best to put a little more work into it and put it up for sale. At first, we were enjoying writing for Treo Express and selling the Treo Help Ebook on it. However, between our other three businesses, we were just too busy to maintain it.</p>
<p>I was considering putting it up for sale a month ago, but I wanted to wait until the PageRank was updated. When selling a site, it is much more valuable if it already has an established PageRank.</p>
<p>One of my good e-friends, Matt, from <a href="http://www.takemorerisks.com">Take More Risks.com</a>, has had a good amount success flipping web sites. He recently sold emohairstyles.info several months ago for $1000. Time to create the site? A few hours. At that time, the site was making about $12 a day from Adsense, but had no PageRank. When selling a site, the price is often calculated by monthly earnings times 10-14.</p>
<p>I asked Matt how he decides when to flip a site. His response was:</p>
<blockquote><p>The best time to flip a site is when you feel like you&#8217;ve taken the site as far as it can go, no less than 3 months after you&#8217;ve acquired it. You must have traffic and revenue stats for that time period as it will guide people towards a price. Also, you should consider how you could potentially use the money you get from the sale. It&#8217;s easy enough to acquire 5 good blogs without revenue which have no seo work done to them and convert them into earnings.</p></blockquote>
<p><strong>Where To Sell a Site</strong></p>
<p>The best places to buy and sell established web sites are <a href="http://forums.digitalpoint.com/">Digital Point Forums </a>and <a href="http://www.sitepoint.com/marketplace/viewcategory.php?categoryid=1">SitePoint Auctions</a>. Matt recommends using SitePoint for technical, SEO, and entrepreneur blogs.</p>
<p>Another e-friend of mine, <a href="http://www.kingnomar.com">Nomar</a>, recently picked up an established forum on Digital Point for $150 and sold it almost overnight on SitePoint for $950.</p>
<p>Clearly, there is a lot of potential in flipping sites. Matt says, &#8220;There are some serious opportunities out there for people with the enterprise to implement multiple revenue streams, add some content and sell it on for crazy markups.&#8221; The key is to know what sites to buy and when to sell. In a future article, I will talk about how to pick sites to buy. In the meantime, check out the blogs of <a href="http://www.takemorerisks.com">Matt</a> and <a href="http://www.kingnomar.com">Nomar</a> &#8211; they have some great information about site flipping. </p>
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		<title>Validating Your Website + New infinFX Design</title>
		<link>http://natewhitehill.com/validating-your-website-new-infinfx-design/</link>
		<comments>http://natewhitehill.com/validating-your-website-new-infinfx-design/#comments</comments>
		<pubDate>Thu, 19 Apr 2007 09:38:05 +0000</pubDate>
		<dc:creator>Nate Whitehill</dc:creator>
				<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://natewhitehill.com/validating-your-website-new-infinfx-design/</guid>
		<description><![CDATA[I finally finished the redesign for my web development and SEO consulting company, infinFX. This is the first version of infinFX that I coded entirely in transitional XHTML and CSS. After the site was finished, I validated all of the source code using the W3C&#8217;s XHTML Validator. What is Validation? According to the W3C: Validation is a process of checking your documents against a formal &#8230; <a href="http://natewhitehill.com/validating-your-website-new-infinfx-design/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://natewhitehill.com/wp-content/uploads/2007/04/validate.jpg" alt="Validating Your Website + New infinFX Design" /></p>
<p>I finally finished the redesign for my web development and SEO consulting company, infinFX. This is the first version of infinFX that I coded entirely in transitional XHTML and CSS.</p>
<p>After the site was finished, I validated all of the source code using the W3C&#8217;s XHTML Validator. </p>
<p><strong>What is Validation?</strong></p>
<p>According to the W3C:</p>
<blockquote><p>Validation is a process of checking your documents against a formal Standard, such as those published by the World Wide Web Consortium (W3C) for HTML and XML-derived Web document types, or by the WapForum for WML, etc. It serves a similar purpose to spell checking and proofreading for grammar and syntax, but is much more precise and reliable than any of those processes because it is dealing with precisely-specified machine languages, not with nebulously-defined human natural language.</p></blockquote>
<p><strong>Why Should You Validate?</strong></p>
<p>Non-valid pages rely on error correction by web browsers. Since not all web browsers are the same, while your page may look fine in one browser, it may appear smugly in another. By validating, you are ensuring your web site is fully web standards compliant and will appear (mostly) uniform across different browsers and operating systems.</p>
<p>Once your site has passed the validation test, you are awarded with a little validation badge that you can place on your site to show off to your readers that your page is standards compliant.</p>
<p><strong>Optimizing infinFX for Search Rankings </strong></p>
<p>Last week I posted an <a href="http://natewhitehill.com/seo-case-study/">SEO Case Study</a> highlighting some of the ways a page is made more search engine friendly. The company owner asked me to remove the company name from my blog as she doesn&#8217;t want visitors to visit my blog before her site, so that is why I reposted the article. The company web site, which was previously in Google&#8217;s supplemental index, is now ranked #2 for a search for the company name (which interestingly, is somewhat competitive as there are many companies of the same name).</p>
<p>Anyway, I have been working on better optimizing infinFX for the phrase &#8220;Scottsdale web design&#8221; as that is where my business is based and the local market is very competitive. I am happy to report that if you type in &#8220;scottsdale web design&#8221; into Google, I am now fluctuating between the bottom of the first page and top of the second page of SERPs. In the next few weeks, I am sure I will be ranked within the top 5 listings, consistently. On MSN, infinFX is ranked #1 for &#8220;scottsdale web design.&#8221;</p>
<p>Most of our business comes from referrals, so it will be provide for an influx of new clients when we start to rank well for local &#8220;web design&#8221; search results.</p>
<p>Coincidentally, today we received our first call from someone who found our company through Google. Apparently they typed in &#8220;e-commerce design in scottsdale&#8221; and found our web site and proceeded to call us. I quoted them a great price on an e-commerce setup and it looks like it will result in a new client. That is the benefit of SEO pure and simple &#8211; more people can find you.</p>
<p><strong>Integrating a Blog into infinFX</strong></p>
<p>Perhaps the biggest reason I wanted to redesign infinFX was so that it would be easy to turn a portion of the site into a WordPress template as I plan on integrating a company blog very soon. The company blog will cover general marketing and web development tips. However, I will still be posting the majority of my web development articles on this site. The blog will actually feature a few guest bloggers, so if any of you are interested in guest blogging on the infinFX Web Dev blog, please <a href="http://natewhitehill.com/contact">contact me</a>.</p>
<p><strong>Rewriting the Copy</strong></p>
<p>The final step for the infinFX web site will be rewriting a majority of the copy so that it will lead to higher conversions. I plan on installing Interspire&#8217;s <a href="http://www.interspire.com/sendstudio/">SendStudio email marketing software</a> here soon so that I am able to follow up with prospective clients on a regular basis and distribute a company newsletter.</p>
<p><strong>Premium Web &#038; Blog Design + Guranteed Satisfaction</strong></p>
<p>Finally, if anyone is looking for web site and/or blog design, infinFX offers competitive rates and and guarantees client satisfaction.</p>
<p>Visit <strong><a href="http://www.infinfx.com">www.infinFX.com</a></strong> for more information&#8230;</p>
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		<title>New Web Site Launched &#8211; Clearburst Wireless</title>
		<link>http://natewhitehill.com/new-website-launched-clearburst-wireless/</link>
		<comments>http://natewhitehill.com/new-website-launched-clearburst-wireless/#comments</comments>
		<pubDate>Sun, 08 Apr 2007 03:59:18 +0000</pubDate>
		<dc:creator>Nate Whitehill</dc:creator>
				<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://natewhitehill.com/2007/04/07/new-website-launched-clearburst-wireless/</guid>
		<description><![CDATA[The other day I finished a new web site project which I forgot to mention. This is a web site for a retail store in the Fiesta Mall located in Mesa, Arizona. The company is Clearburst Wireless and they specialize in wireless and cell phone accessories. The store owner, Carl, recently purchased the retail operation and was looking to have a web site developed to &#8230; <a href="http://natewhitehill.com/new-website-launched-clearburst-wireless/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://natewhitehill.com/wp-content/uploads/2007/04/clearburst_blog1.jpg" alt="New Website Launched - Clearburst Wireless" /></p>
<p>The other day I finished a new web site project which I forgot to mention. This is a web site for a retail store in the Fiesta Mall located in Mesa, Arizona. The company is Clearburst Wireless and they specialize in wireless and cell phone accessories.</p>
<p>The store owner, Carl, recently purchased the retail operation and was looking to have a web site developed to link to their online affiliate store. Please note, I did not create their online store, only their company web site which links to the online store. Another goal for their web site was to bring in new local customers to the physical retail location.</p>
<p>This site only took me a few days to create, as it is a one-pager, but I have been working on optimizing the on-page content so that it will receive as much search engine traffic as possible. I also have been adding the site to targeted web directories to create more linkbacks.</p>
<p><span name="KonaFilter"><strong>Optimizing for Search Engines</strong></span></p>
<p>When optimizing for search engines, the goal is to use the keywords in the RIGHT places within the source code. One way that I have done this is by copying the basic home page (which contains all the relevent keywords) and creating separate pages that contain a specific keywords in the URL address, keyword as the header tag, and keyword in the page title. These pages are not linked to the home page, but to the <a href="http://natewhitehill.com/2007/02/25/why-a-sitemap-is-your-blogs-best-friend/">Site Map</a>, so that Google knows to index those pages.</p>
<p><strong>Implemented the Google Maps API</strong></p>
<p>Another cool thing I did to this site was use the <a href="http://www.google.com/apis/maps/">Google Maps API</a> to create an onpage and fully navigable Google Map that people can get a better idea of the physical location of the store.</p>
<p><strong>Why Do I Mention My Projects?</strong></p>
<p>A few people have asked me why I mention all of my finished projects on my blog. There are a few reasons.</p>
<p>1. I like showing my community the work I have been doing.<br />
2. It creates another linkback to the new site.<br />
3. Google crawls my site almost everyday and new sites get indexed faster if they are linked to mine.<br />
4. It provides a little bit of PR for the company.</p>
<p>If any of you need wireless accessories for your cell phones, you can shop online at their store. Tell them Nate sent you! Thanks to Carl Krawczyk for the opportunity to work on this project.</p>
<p><strong>Visit the web site for <a href="http://www.clearburst.com">Clearburst Wireless</a>.</strong></p>
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		<title>My Web Development Process&#8230;Part 2 of 2</title>
		<link>http://natewhitehill.com/my-web-development-processpart-2-of-2/</link>
		<comments>http://natewhitehill.com/my-web-development-processpart-2-of-2/#comments</comments>
		<pubDate>Wed, 21 Mar 2007 09:30:28 +0000</pubDate>
		<dc:creator>Nate Whitehill</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://natewhitehill.com/2007/03/21/my-web-development-processpart-2-of-2/</guid>
		<description><![CDATA[This is the second of my two-part series about my web development process. If you have not already read the first part of this series, please read part one of my web development process. As you read previously, I split up my web-dev process into 5 steps: Step #1: Finding and Contacting the Client Step #2: Meeting the Client Step #3: Starting the Project Step &#8230; <a href="http://natewhitehill.com/my-web-development-processpart-2-of-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://natewhitehill.com/wp-content/uploads/2007/03/webdev2.gif" alt="My Web Development Process" /></p>
<p>This is the second of my two-part series about my web development process. If you have not already read the first part of this series, please read <a href="http://natewhitehill.com/2007/03/20/my-web-development-processpart-1-of-2/">part one of my web development process</a>.</p>
<p>As you read previously, I split up my web-dev process into 5 steps:</p>
<p>Step #1: Finding and Contacting the Client<br />
Step #2: Meeting the Client<br />
Step #3: Starting the Project<br />
Step #4: Managing Revisions<br />
Step #5: Finishing the Project and Followup</p>
<p>In the first part of explaining my web-dev process, we covered step #1 (finding and contacting the client) and step #2 (meeting the client). Just to reiterate, when first meeting with a client, it is very important to go into the meeting with a detailed list of questions so you can develop the clearest gameplan possible. Henry Ford said, &#8220;Before everything else, getting ready is the secret to success.&#8221; Being well-prepared is half the victory, the other half is delivering the goods.</p>
<p>Next, we will cover step 3, 4, and 5 of my web development process.</p>
<p><strong>Step #3: Starting the Project</strong></p>
<p>After I have all of the necessary details I need from the client, I am ready to begin designing the project. One of the questions I always ask my clients is what websites they like or find attractive. Often it will be a website I have already created for a previous client or maybe it will be a website which has nothing to do with their industry. Of course, it is also important to ask what about that website they like or find particularly attractive. Maybe it is the colors, the design, a bit of flash, or the imagery used. If it is the layout, that gives me a good idea what kind of layout to start designing for them, whether it be a 2 or 3 column, landscape, vertical design, etc. For example, I recently designed a web site real estate community in Alabama. The site owner especially liked this website design for it&#8217;s flash header and its simple, yet effective design:</p>
<p><a href="http://www.desertmountain.com" target="blank"><img src="http://natewhitehill.com/wp-content/uploads/2007/03/desertmountain.gif" alt="Desert Mountain" border="0"/></a></p>
<p>The design which I ended up producing for the site was of a somewhat similar layout, but still has its unique elements:</p>
<p><a href="http://www.blackwarrior.info" target="blank"><img src="http://www.infinfx.com/clients/client_profiles/bw.jpg" alt="Black Warrior" border="0"/></a></p>
<p>Fortunately, the client provided all of the copyright and imagery for the site almost immediately, so I was easily able to finish this project on schedule. Most often, the biggest delay in finishing sites is when the client does not provide the copyright on time.</p>
<p><strong>My Web Tools</strong></p>
<p>As far as the tools I use to design the sites: I first design the graphical layout in Adobe Photoshop CS2, and then export to ImageReady so I can slice up the design. After the initial design is completed, I use Adobe GoLive to code the site into CSS and HTML. Even though I use a WYSIWG editor, I spend 85% of my time directly editing the source code. I like to use GoLive primarily for its site management features and built-in FTP. Another reason I use GoLive is that for some of tasks, such as creating tables, it is much easier to do than by manually coding.  One other great feature of GoLive is its use of components. In other words, if I change the filename of a link on one page, GoLive will automatically update that new filename every page on that site is linked to. This saves a lot of time fussing around with broken links. </p>
<p>The only thing that GoLive is lacking is some of the more advanced CSS capabilities that are present in the more popular web development software, Dreamweaver. Given that Adobe recently bought Macromedia, it looks like Adobe will bephasing out GoLive and further implementing Dreamweaver into their suite of creative products. I have not used Dreamweaver, but I hear it is much easier to work with CSS layouts than GoLive. As I said earlier, since I do most of my editing in source code, it will be easy to transition over to working in Dreamweaver.</p>
<p>As far as selecting imagery, if that is something the client requested, I use the royalty-free stock Stock.Xchng, <a href="http://sxc.hu">the leading free stock photography site.</a> That is also where I source all of my individual article header graphics from, FYI. The great thing about the Stock.Xchng is that all of the images are free of charge and free to use for private AND commercial purposes.</p>
<p>After the first few pages of the web site are ready for viewing, I upload the site to the client&#8217;s domain (which I host on my dedicated server) and then begin accepting feedback from the client.</p>
<p><strong>Step #4: Managing Revisions</strong></p>
<p>After I present the client with my initial drafts, 9 times out of 10, they will want to change some things. When I send revisions to a client and receive an email back with corrrections, I like to make those changes that same day and then write a followup email immediately. This where great customer service really comes in. Are you on top of your workload and providing timely turnarounds?</p>
<p>I like to focus on being very customer service-oriented, and one way to do this is always provide the quickest turnaround possible when it comes to revisions. Of course, it is understandable if the revisions are tedious and might take a few days, but I always communicate this to the client. <strong>If there is one thing I want to stress, it is that CONSTANT and CLEAR communication is absolutely necessary when working with clients.</strong> I have heard so many horror stories from clients who have previously worked with web developers that are terrible communicators, charge outrageous fees, and worst, bail on the project entirely. The easiest way to differentiate oneself from the other ten-thousand web developers out there is by providing outstanding customer service.</p>
<p><strong>Step #5: Finishing the Project and Followup</strong></p>
<p>When the web site is close to its official launch, I start an initial marketing process that I include in the price of all of my projects. This includes creating a Google sitemap, adding it to appropriate directories, and verifying all of the on-page content is fully search engine optimized. SEO is something that many web development firms charge much extra for, but I like to do all that I can to ensure that my client&#8217;s sites will receive as much natural traffic as possible (if that is their wish).</p>
<p>After that, everything is ready to go. I recently have begun asking clients for a post-project feedback, whether it be positive or negative. Testimonials are a great way to show potential clients that other people have been satisfied with your work.</p>
<p>That is pretty much it. If any of you need web design or hosting, <a href="http://natewhitehill.com/contact">contact me</a> or visit my website for my web-dev company, <a href="http://www.infinfx.com">infinFX</a>.</p>
<p>If anyone has any questions, please feel free to ask me. Good luck and happy developing!</p>
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		<title>My Web Development Process&#8230;Part 1 of 2</title>
		<link>http://natewhitehill.com/my-web-development-processpart-1-of-2/</link>
		<comments>http://natewhitehill.com/my-web-development-processpart-1-of-2/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 08:10:27 +0000</pubDate>
		<dc:creator>Nate Whitehill</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://natewhitehill.com/2007/03/20/my-web-development-processpart-1-of-2/</guid>
		<description><![CDATA[I recently came across an interesting new blog about web development and online business called Tutorial A Day. One article the author, Josh, wrote was about the process he uses when developing web sites for clients. Being that I am also a web developer and have my own proprietary process, I became inspired to write about my web-dev process from start to finish. I understand &#8230; <a href="http://natewhitehill.com/my-web-development-processpart-1-of-2/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://natewhitehill.com/wp-content/uploads/2007/03/webdev.gif" alt="My Web Development Process" /></p>
<p>I recently came across an interesting new blog about <a href="http://www.tutorialaday.com/">web development and online business</a> called Tutorial A Day. One article the author, Josh, wrote was about the process he uses when developing web sites for clients. Being that I am also a web developer and have my own proprietary process, I became inspired to write about my web-dev process from start to finish.</p>
<p>I understand that for 99% of established web developers, this process is already obvious and does not need to be explained. However, for those who are just starting out in web development, my goal is for this article to be a resource so newbie web developers can become better aquainted with the process of working with clients. By no means is this the definite guide to web development, just one small developer&#8217;s take on the process.</p>
<p>My web development process usually lasts between 2-3 weeks for each client. Needless to say, my optimal workload is 2-4 projects a time, depending on their complexity.</p>
<p>Before getting started, these are the steps I use for my development process:</p>
<p>Step #1: Finding and Contacting the Client<br />
Step #2: Meeting the Client<br />
Step #3: Starting the Project<br />
Step #4: Managing Revisions<br />
Step #5: Finishing the Project and Followup</p>
<p>As this is the first of a two-part series, today, I will talk about step 1 (finding and contacting the client), and step 2 (meeting with the client).</p>
<p><strong>Step #1: Finding and Contacting the Client</strong></p>
<p>The first step is to find the client. My web-dev business, <a href="http://www.infinfx.com">infinFX</a>, does not do any advertising. All of our business either comes from referrals or direct sales (face-to-face). I have one business partner who makes sales calls and occassonally does face-to-face marketing. The unfortunate thing is that direct sales are usually rare, so it is fortunate that 90% of our work comes from existing referrals.</p>
<p>The great thing about referral work is that most of the time it is already a done deal. People are much more likely to buy your services if someone they know already trusts you and relays that positive feeling to a potential client. I just recently started asking my clients if they would mind providing a testimonial of their experience working with me. I keep a page of the client testimonials on my company website <a href="http://www.infinfx.com/clients/what_clients_are_saying.html">here</a>. Testimonials are, of course, a great way for potential clients to see that other people have been happy with your work.</p>
<p><strong>Step #2: Meeting the Client</strong></p>
<p>I like to meet clients at coffee shops because they provide for a nice and casual environment. Not to mention, most coffee shops have WiFi access, so I can show the client my portfolio and other website I have developed.</p>
<p>Anyway, when first meeting and talking with the prospective client, I like to ask them what their goals are for the web site. Are they looking for an informational site for their existing clients? Or is this a site they are going to attract new business through? For example, if it is an e-commerce website for a small retail shop, their goal would be to expand their business and attract new clients. However, if their website is going to be primarily informational, such as for a real estate community, their goal would be to increase brand-legitimacy and reach new clients who may have not known about their business beforehand.</p>
<p>Throughout this initial process, I am also taking notes and thinking about how I can not only meet, but surpass their expectations. For example, if the client is looking to attract more business, I will talk about how this is achieved, such as through search engine optimization or supplementary marketing campaigns.</p>
<p>Whatever the client&#8217;s goals are, it is important to clarify them and take notes. To best understand their needs, this is the list of questions I ask my clients during the initial sit-down meeting (in no particular order):</p>
<ul>
<li>What other websites do you like or find especially attractive?</li>
<li>What colors do you envision for your website? (If they are not sure, have them choose 2-3.)</li>
<li>Do you already have imagery you want to use?</li>
<li>If not, would you like us to select imagery? (Get some examples.)</li>
<li>When will you provide informational content (copyrighting) to us? (Within a week is best.)</li>
<li>Would you like to have any email addresses set up for others members of your business?</li>
<li>Do you already have a domain registered? (If not, talk about this process.)</li>
<li>Do you have a logo you would like us to scan? (A digital copy would be better.)</li>
<li>What is your time frame for having this project ready?</li>
<li>Will you need frequent updates? (If so, talk about the benefits of content management systems, if that is something you offer.)</li>
<li>Are you looking to reach new clients or just serve as an informational resource for existing clients?</li>
</ul>
<p>After I have collected this information, I am ready to start the work process. In the next part of this series, I will talk about how I start the project, as well as what tools I use and how I manage the workflow. You can read part 2 of this series <a href="http://natewhitehill.com/2007/03/21/my-web-development-processpart-2-of-2/">here</a>.</p>
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		<title>New Project Finished &#8211; Cultural Media Collaborative</title>
		<link>http://natewhitehill.com/new-project-finished-cultural-media-collaborative/</link>
		<comments>http://natewhitehill.com/new-project-finished-cultural-media-collaborative/#comments</comments>
		<pubDate>Sun, 11 Mar 2007 10:49:04 +0000</pubDate>
		<dc:creator>Nate Whitehill</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://natewhitehill.com/2007/03/11/new-project-finished-cultural-media-collaborative/</guid>
		<description><![CDATA[I just finished a new web site for a non-profit organization in New York City by the name of Cultural Media Collaborative. Cultural Media Collaborative, Inc. is a production organization dedicated to creating films, television programs, DVDs and live events, specifically designed to increase and enhance public awareness of music, art and culture. They are doing some amazing work and have just finished an interesting &#8230; <a href="http://natewhitehill.com/new-project-finished-cultural-media-collaborative/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://natewhitehill.com/wp-content/uploads/2007/03/cmc.jpg" alt="Cultural Media Collaborative" /></p>
<p>I just finished a new web site for a non-profit organization in New York City by the name of Cultural Media Collaborative.</p>
<p>Cultural Media Collaborative, Inc. is a production organization dedicated to creating films, television programs, DVDs and live events, specifically designed to increase and enhance public awareness of music, art and culture.</p>
<p>They are doing some amazing work and have just finished an interesting piece entitled, <a href="http://www.culturalmedia.net/2007/02/12/the-resurrection-of-gustav-mahler/" target="blank">&#8220;The Resurrection of Gustav Mahler.&#8221;</a></p>
<p>Their web site took a while to finish, but the president and artistic director, Jason Starr, is very pleased with the result. </p>
<p>Here is what Mr. Starr said about my work on the project:</p>
<blockquote><p>infinFX and its artistic director Nate Whitehill did a magnificent job designing and constructing our corporate web site. With their seemingly limitless patience, all of our stylistic and practical needs were addressed on time and in budget. Combining the eye of a visual artist with comprehensive technical expertise, infinFX created a web site that is both beautiful and enjoyable to interact with. We highly recommend them!</p></blockquote>
<p>Thank you to Jason Starr for the opportunity to work with this wonderful organization! I wish the best of luck to them!</p>
<p>Visit the web site of <a href="http://www.culturalmedia.net/" target="blank"><strong>Cultural Media Collaborative</strong></a> and let me know what you think.</p>
<p>If any of you are interested in having a professionally developed web site put together, my web development company, <a href="http://www.infinfx.com">infinFX</a>, specializes in web sites which are aesthetically-pleasing, functional, and optimized for search engines. We offer competitive pricing and flexible payment plans. Please <a href="http://natewhitehill.com/contact">contact me</a> if you are interested.</p>
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		<title>Announcing Treo Express &#8211; Our New Blog &amp; Minisite</title>
		<link>http://natewhitehill.com/announcing-treo-express/</link>
		<comments>http://natewhitehill.com/announcing-treo-express/#comments</comments>
		<pubDate>Tue, 06 Feb 2007 08:10:14 +0000</pubDate>
		<dc:creator>Nate Whitehill</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://natewhitehill.com/2007/02/06/treo-express-your-1-source-for-treo-help-deals-news-and-reviews/</guid>
		<description><![CDATA[As many of you know, I have been hard at work developing a new minisite/blog for the Palm Treo smartphone. The new site is a replacement for our previous Treo-themed minisite, Treo Webinar. First, a little history: Treo Webinar sold a $4.95 eBook that provided an indepth training-tutorial of how to use the Treo smartphone. Unfortunately, that is about all the site did and there &#8230; <a href="http://natewhitehill.com/announcing-treo-express/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://natewhitehill.com/wp-content/uploads/2007/02/te.jpg" alt="Announcing Treo Express" /></p>
<p>As many of you know, I have been hard at work developing a new minisite/blog for the Palm Treo smartphone. The new site is a replacement for our previous Treo-themed minisite, <a href="http://www.treowebinar.com" target="blank">Treo Webinar</a>. </p>
<p>First, a little history: Treo Webinar sold a $4.95 eBook that provided an indepth training-tutorial of how to use the Treo smartphone. Unfortunately, that is about all the site did and there were very few content updates. We advertised on Google Adwords for 6 weeks and spent around $65 in text and banner advertising. We also sold the Treo Webinar on eBay, and ironically enough, eBay produced more sales than direct visitors to the site did. For an explanation to that, see <a href="http://natewhitehill.com/2007/01/16/selling-on-ebay-vs-your-own-site">this previous article</a>. All-in-all, we sold about 20 eBooks, made $25 on Adsense, and sold a few Treo phones through our affiliate marketing. Definitely not the ROI we were looking for, given all of the work put into developing the eBook and the site itself.</p>
<p>As I mentioned earlier, because we were <b>just</b> selling an eBook and displaying affiliate ads/Adsense, we had no reason to frequently update the site&#8217;s content. As result, we received very little search engine traffic. This herein lies the problem: <b>sites that are not updated frequently receive little to no search engine traffic</b>. There are exceptions, but this is generally the case. The solution was to create a new site that provided fresh and useful content.</p>
<p>Our new site is called <a href="http://www.treoexpress.com">Treo Express</a>. Treo Express is designed to feature news, product reviews, a hot deals page, and we will even still sell our eBook on the side. It is no secret that blogs produce much more search engine traffic than static content sites, so Treo Express should be able to generate much more revenue than Treo Webinar did, soley for the reason of better page rankings. Not to mention, visitors now have a reason to come back to Treo Express, instead of visiting Treo Webinar, which did not receive many repeat visitors.</p>
<p>Treo Express is now in its early testing stages and is up and running. My business partner, Josh, has already written 3 great articles for it. This site will be updated at least every other day by three different contributors. </p>
<p>Another special feature of the site is the Hot Deals page, which will feature a collection of links to great deals on Treo hardware, software, and accessories. We even have plans to setup an online store through partnering with a cell phone accessories wholesaler. And get this &#8211; the wholesaler will be drop-shipping all of the ordered parts for us &#8211; we do not have to do any packaging or stock inventory. </p>
<p>Neither the Hot Deals page or the Store is up yet, but in the next few days you will be able to browse a collection of over 200 products from various manufacturers.</p>
<p>What is the lesson here? Fresh, unique, and frequently updated content brings back visitors far more often than a static web site. Once the Hot Deals and Store pages are finished, I plan to create a full write-up on how to select a targeted niche and develop a unique minisite that provides useful content and a passive income stream through affiliate marketing and deals with wholesalers.</p>
<p>Just FYI, Treo Express is still in a relatively early stage of development and testing. We plan to improve the site quite a bit in the next few months. I invite you to check out <a href="http://www.treoexpress.com">Treo Express </a>and let me know what you think. Rock on!</p>
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		<title>How to Prioritize Multiple Web Projects</title>
		<link>http://natewhitehill.com/how-to-prioritize-multiple-web-projects/</link>
		<comments>http://natewhitehill.com/how-to-prioritize-multiple-web-projects/#comments</comments>
		<pubDate>Mon, 29 Jan 2007 05:58:54 +0000</pubDate>
		<dc:creator>Nate Whitehill</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://natewhitehill.com/2007/01/28/how-to-prioritize-multiple-web-projects/</guid>
		<description><![CDATA[At some point in every busy web developer&#8217;s life, he or she finds out that there are too many projects and not enough time. Right now, for example, I have four separate projects I need to have nearly finished in the next week. Not to mention, I have school and the blog I need to be updating. So, the question becomes, how does one prioritize &#8230; <a href="http://natewhitehill.com/how-to-prioritize-multiple-web-projects/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://natewhitehill.com/wp-content/uploads/2007/01/ppl.jpg" alt="How to Prioritize Multiple Web Projects" /></p>
<p>At some point in every busy web developer&#8217;s life, he or she finds out that there are too many projects and not enough time. Right now, for example, I have four separate projects I need to have nearly finished in the next week. Not to mention, I have school and the blog I need to be updating. </p>
<p>So, the question becomes, how does one prioritize the most important projects and work efficiently? First of all, listing your projects helps as far as prioritizing which ones should come first. Here are the web sites I need to have at least 90% finished by the end of this week:</p>
<ol>
<li><strong>Cultural Media Collaborative</strong> &#8211; This is a site for a non-profit organization in New York City that specializes in filming documentaries. This client paid half up front and I should have it nearly finished this week.
<li><strong>Treo Express</strong> &#8211; This is a new blog/news site for the Palm Treo smartphone. This is a joint project by two other business partners and myself. </p>
<li><strong>Dot Com Moguls</strong> &#8211; This is my domain investing business. Our web site will provide links and information about the roughly 170+ domains we are looking to sell.
<li><strong>Another new blog project </strong>- this blog is actually for my Mom and her group of friends. I am doing this project for free, because it&#8217;s for my Mom! Nonetheless, this blog will require significant design work from start-to-finish. </ol>
<p>Here are the qualifications I use to determine project priority, in order of most important to least important. </p>
<ol>
<li><b>Deadlines.</b> Which project has the closest deadline? In my case, the web site for Cultural Media Collaborative should be nearly done by the end of this week. I still have a Flash header to intregrate into the site and this should take at least 10 hours. Projects with deadlines for clients should be taken care of with special attention. If you can meet all requested deadlines with clients, they are much more likely to recommend you to others. Even if you can&#8217;t meet a deadline, at least be upfront with your client and let them know you are running behind. Good communication can&#8217;t be more important when working with clients.
<li><b>Which projects have paid up front?</b> The projects that have paid half upfront deserve priority. Personal projects should always take a backseat to paid client work. If you are doing a free project for someone, you must make it clear that paying clients have prority, because afterall, this is your job.
<li><b>Which projects will put the most money in your pocket?</b> Money is especially important for the freelancer, because without it, we don&#8217;t get to eat! In the case of Treo Express, this project has the higest potential for financial returns because of the &#8220;Hot Deals&#8221; page we will be implementing. This project has a higher PPL than Dot Com Moguls, for example, because advertising DCM is less likely to produce many sales.
</ol>
<p>Oftentimes with how hectic life becomes, one forgets about the need to always be setting priorities. I believe that by setting priorities to each project, we are able to work most efficient and consistently.</p>
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		<title>Goodbye HTML + Tables, Hello CSS + Web Standards!</title>
		<link>http://natewhitehill.com/goodbye-htmltables-hello-cssweb-standards/</link>
		<comments>http://natewhitehill.com/goodbye-htmltables-hello-cssweb-standards/#comments</comments>
		<pubDate>Sun, 21 Jan 2007 15:00:36 +0000</pubDate>
		<dc:creator>Nate Whitehill</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://natewhitehill.com/2007/01/21/goodbye-htmltables-hello-cssweb-standards/</guid>
		<description><![CDATA[It is no secret that CSS and Web Standards are IN, while HTML + Tables are OUT. Cascading Style Sheets provide for many advantages lacking in traditional HTML-based table-layouts. Clearly, the separation between design and content is needed like the separation between Church and State. It must happen for the betterment of society! Want to change the design? Just change the stylesheet! Want to have &#8230; <a href="http://natewhitehill.com/goodbye-htmltables-hello-cssweb-standards/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://natewhitehill.com/site_images/cssweb.jpg" alt="CSS+Web Standards" /></p>
<p>It is no secret that CSS and Web Standards are IN, while HTML + Tables are OUT. Cascading Style Sheets provide for many advantages lacking in traditional HTML-based table-layouts. Clearly, the separation between design and content is needed like the separation between Church and State. It must happen for the betterment of society! Want to change the design? Just change the stylesheet! Want to have your content easily viewable on a mobile phone? Just change the stylesheet! Once you master CSS, web design and layout change becomes easier to code and more accessable for the end-user.</p>
<p>Where should you start learning some CSS techniques? One of my favorite articles is from Smashing Magazine, entitled, &#8220;<a href="http://www.smashingmagazine.com/2007/01/19/53-css-techniques-you-couldnt-live-without/" target="blank">53 CSS-Techniques You Couldn&#8217;t Live Without</a>.&#8221;</p>
<p>This article is an excellent resource which covers some of the following:</p>
<ul>
<li><a href="http://www.nundroo.com/navigation/" target="blank">CSS Based Navigation</a>
<li><a href="http://exploding-boy.com/images/cssmenus/menus.html" target="blank">CSS Tabs</a>
<li><a href="http://theshapeofdays.com/2005/11/my_contribution.html" target="blank">CSS Shadows</a>
<li>and who could live without&#8230;<a href="http://www.smileycat.com/miaow/archives/000044.html" target="blank">CSS Rounded Corners</a></ul>
<p>Switching from HTML table-design to CSS sounds like it is a big step to take. This is true, but it is a much needed step, and everyone who hasn&#8217;t already done so, should at least start making the effort. One great way to learn which has made it far easier on me is working with CSS-based WordPress templates. I have learned an incredible amount about CSS just by reverse-engineering WordPress templates. It is really nothing too difficult and the CSS is so tidy that editing and making changes is a piece of cake. Before you know it, you will be forgetting tables all together!</p>
<p>You know you have no reason to keep using tables&#8230;so go out there and jump on the CSS bandwagon! And don&#8217;t forget to have your CSS pages checked by the <a href="http://jigsaw.w3.org/css-validator/check/referer" target="blank">W3 CSS Validator</a>!</p>
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		<title>Finished New Web Site &#8211; Black Warrior Properties</title>
		<link>http://natewhitehill.com/finished-new-web-site-black-warrior-properties/</link>
		<comments>http://natewhitehill.com/finished-new-web-site-black-warrior-properties/#comments</comments>
		<pubDate>Sun, 14 Jan 2007 03:42:03 +0000</pubDate>
		<dc:creator>Nate Whitehill</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://natewhitehill.com/2007/01/13/finished-new-web-site-black-warrior-properties/</guid>
		<description><![CDATA[Today I finished my latest web project, a site for a real estate community in Tuscaloosa, Alabama. The project came to me by referral from my roommate&#8217;s coworker. After seeing the pictures from this community, I had no idea Alabama was SUCH a beautiful place. I have been working on the site for the past month now, but it has been nearly done for the &#8230; <a href="http://natewhitehill.com/finished-new-web-site-black-warrior-properties/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.blackwarrior.info"><img src="http://natewhitehill.com/wp-content/themes/site_images/bw.jpg" alt="Black Warrior Properties" /></a></p>
<p>Today I finished my latest web project, a site for a real estate community in Tuscaloosa, Alabama. The project came to me by referral from my roommate&#8217;s coworker. After seeing the pictures from this community, I had no idea Alabama was SUCH a beautiful place.</p>
<p>I have been working on the site for the past month now, but it has been nearly done for the past two weeks. Most people who have seen the site say it&#8217;s one of my best designs yet. I am trying to incorporate more and more CSS into my layouts. Eventually I hope to work only in CSS and scrap HTML tables all together. This was also my first experience at integrating FLASH into my projects.</p>
<p>Hopefully this project will lead to some great referrals for <a href="http://www.infinfx.com">infinFX</a>. Thanks to Gillian and Jeff Mayfield for the opportunity to work on this project!</p>
<p>Here is the link to their site: <strong><a href="http://www.blackwarrior.info" target="blank">Black Warrior Properties</a></strong></p>
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