Yaro Starak just posted a great video addressing the question of, “Does blog design really matter?” Yaro echos a lot of the same sentiments I have been expressing about the importance of a unique blog design.
In the video, Yaro says:
Blog design matters. Having a unique design is better than using a theme that someone else uses or using the default theme from WordPress, but with the disclaimer that most people will tell you – that it’s not the most critical aspect of your blog.
Yaro later repeats that:
…investing in a unique blog design is a good thing to do because it presents your blog in a really professional light, it makes you stand out from the crowd, and it can make the difference between converting someone from just passerby into a regular reader or subscriber. If your content is great and your blog design appears to be really well done, people generally look at you as someone who is in the blogging business seriously so they are more likely to come back and read your blog.
Great video, Yaro!