I read a great article last night by Mitch Harper about why you shouldn’t monetize your blog too early. He has some great points and it led him to remove all CPC advertising from his blog.
Earlier that day, after reading an article by The Paper Bull about him saying R.I.P. to Konterra, I started thinking about the pros and cons of CPC advertising networks on young blogs…
I’ve been using Konterra for over a week now. My CTR is about 1% and 13 clicks has netted me $0.84. Is it really worth it? I then checked my blog’s Adsense earnings over the past week. My CTR is even lower and I’ve made about $1.50 over the past 7 days. Again, is it really worth it?
Too many people just slap Adsense on their blogs and expect to be rolling in cash like Daddy Chow. It’s never that simple. John Chow, for instance, averages minimum 150,000 unique visitors per month, and that is without traffic surges from social media services.
Us newbie bloggers need to stay focused on pumping out that awesome content again, and again, and again, until we have a large and very dedicated subscriber base. After that, maybe we should start thinking about slapping on a few CPC advertising networks.
I am not saying don’t have advertising on your blog – ReviewMe and private advertising are much better methods of earning well deserved ad revenue, but is it really worth it to annoy readers with Adsense or Konterra for just a few bucks a week? I don’t think so.
From here on out, I will only be selling private ads and eventually sponsored review posts.
What do you guys think? Should newbie blogs stay away from CPC advertising networks?