Google Authority Listing Boosts Search Engine Traffic

Google Authority Listing Boosts Search Engine Traffic

Many of you know that two weeks ago, I finally moved into a house (pics coming soon). In case you didn’t read that, it basically outlines why I so grateful to have finally moved out the tiny apartment and finally into a big house again. Well, that same weekend, I also found out that Google finally granted me an “authority listing.”

google authority listing nate whitehill

What’s an authority listing?

When I first started blogging, there were no other “Nate Whitehill’s” who ranked for their names in Google. Within a month, I ranked #1 for my name. Now, not only do I rank for my name, but I have been given an “authority listing” in Google for my name.

Similar to an “indented listing” (see below), an “authority listing” is a site which has received a significant of natural backlinks, total number of daily searches, and high quality linkback “authority” from other high PR sites, over a long period of time. Many of you know that I have been blogging since January of 2007, so, it took me about a year for my name to receive an authority listing on Google.

Not only does an authority listing appear as the first result, but it also has 4-5 other links directly under it pointing to other high PR pages within your site. I am sure that Google listed my “23 Things I’ve Learned After 7 months” post only because it is probably the most linked-to post on my blog.

What does this mean for the future?

Well, for one, I will start to receive more traffic for my name than previously. In this Google Analytics chart, it shows the number of searches per day for my name over the past year.

 google authority listing

As you can see, search traffic spiked in late September, but has also been steadily rising over the past month.

Why is it good to rank high for your name?

On the Internet, your reputation is a lot more important than your resume. Anyone can start a business online or make money, it doesn’t take any special degree or incredible resume. However, online reputation can help tremendously when it comes to effectively networking or marketing online.

Not to mention, if a potential employer really wanted to find out about you, they would Google your name and not just look at your resume. Just as long as you have surrounded your online reputation with positive and noteworthy achievements, then it can only benefit any online OR offline new job opportunity.

Any other “Nate Whitehill” who wanted to rank #1 for his contact would have very difficult time doing so thanks to my new Google Authority listing.

What do you rank when you type in your name? Do you have an authority listing?

33 thoughts on “Google Authority Listing Boosts Search Engine Traffic”

  1. Dang, you’re SOOO LUCKY! I’m rank #2 for my name “Mike Huang”, but there are 397,000 results when I search it. I also did some research on the #1 link and it seems like the domain has a longer age (9 years), so that is probably why I’m #2. Hopefully I’ll be able to get to #1 and brag about it 🙂


  2. Congratulation! Well Done.

    Actually I typed in your name Google and I saw Site Links before reading this post. Good Job. I think Consistency is key in blogging to get an authority listing. I have couple of other sites which have Authority listing, I think links from quality sites are important for that kind of listing.

    1. Authority listings are only given out by Google. It seems to be a combination of having a lot of searches for your site’s name, plus many people linking to that site over at least a year period of time, because that is how long it took me. I will write an article about some other key factors that go into that.

  3. So that’s how those types of search results appear. Thanks Nate – I figured it was based on pagerank & site depth but also thought there was an element initiated by the site owner. Guess not.
    Well deserved perk.


  4. Hey, good for you, getting that authority listing from Google, actually i didnt know that it could make that much of a difference, so your post was an eyeopener.

  5. Congratulations, Nate! My site recently received that treatment (got 7 links underneath the listing) and the site is nearly 2 years old. Not as many links as your site I guess!

  6. Very cool – We just noticed the same thing here at my day job, and I was definitely more excited than I should have been. Apparently, there’s a foreign rum with the same name as the company, so it took a while to build things up to that point.

  7. I understand that this happened when your site is already well-spidered by Google and you have many quality backlinks. Authority Listing helps Internet searchers in determining that there are more pages behind what is shown on top a search result.

  8. Great and congrats, on the same, my website is still very new, but not yet got Google authority listings.
    Waiting for my side to be happen the same as much as early as possible.

  9. Authority site means, the website is one of the best website in it’s topic.
    Congratulations for having your website an Authority site from Google.

  10. Good article. Lately I’ve been hearing more and more about reputation management on the web. Ranking well for your name is step #1 – I have a rather common name but I’m working on it 😉

  11. Looks like i got mine too …. noticed it today for some reason … still don’t know what it really means though … guess time will tell.

  12. how do u determine if you site has been given the authority by google? is it that you have to rank no 1 for your site name? mine ranks in no 2 rite now. I am confused as how to determine an authority site?

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