Hello Nate Whitehill dot Com 2.0

Hello to Nate Whitehill dot Com 2.0

Let me get straight to the facts:

  • I started my blog in January of 2007 (almost 1.5 years ago).
  • I started a blog design company in August of 2007 (almost 9 months ago).
  • Since then, I have been using a free, but highly customized theme by Ed Merritt called Ocean Mist…until now.

Welcome to Nate Whitehill dot Com 2.0.

Now, you may ask yourself, “why did the guy who started Unique Blog Designs wait so long to design a unique theme for himself?”

Good question. Before I give you the answer, let go’s back in time and let me give you some history on how Unique Blog Designs got started.

It was July of 2007 – I had been blogging for a solid 5 months and had built up a solid base of 500 RSS subscribers through consistent and informative blog articles. My previous experience in web design led me to consider the benefits of starting a blog design company.

Anyway, one particular summer afternoon, it was 100+ degrees outside, and I was at the pool with my good friend and biz partner, Matt Blancarte.

We were talking about how insanely popular blogging was becoming, at such a fast rate. At that time, there were over 100,000 new blogs being started everyday. (I am sure that number is WAY higher now). The problem was that 99.9% of people were using free themes, which, of course, all looked extremely similar and did not represent the author’s brand and originality.

Even our favorite blogger at the time, John Chow, was using a slightly customized version of the MistyLook theme.

With John’s blog exponentially growing in popularity, I am sure he became aware of the need to differentiate himself from the many other bloggers using the same theme, which, as far as modifications go, consisted of a sports car in the header and the words “make money online” keyword-stuffed onto the page. πŸ˜‰

Essentially, with so many new blogs popping up each day, it was quite clear that there was need to appear “unique” in the blogosphere. It was in this thought that the concept of Unique Blog Designs was conceived.

That same day, I rushed back from the swimming pool to my apartment to check to see if the domain uniqueblogdesigns.com was already registered. Incredibly enough, it was available and I immediately registered it. That was July 8, 2007.

One Month Later

One month later, I wrote a post entitled “23 Things I’ve Learned After 7 Months and 500 RSS Subscribers” that ended up being linked by none other than John Chow.

It was at that time that I began casually chatting with John on IM. Inspired by the recent ProBlogger redesign, it was at this time that John and I decided to work on a new blog design his blog.

This was an opportunity to place special emphasis on some key conversion elements of his blog, such as RSS subscription and advertising. On August 22, 2007, Unique Blog Designs launched with the redesign of John Chow dot Com.

At the time, John had approximately 7,000 RSS subscribers and was earning ONLY $17,000 per month.

As I mentioned, we decided to place extra emphasis on his RSS subscription options, advertising placement, and his “make money online” ebook, which allowed him to collect a targeted group of email addresses from people interested in making money online.

What did John have to say about his theme after several months of use?

A new theme helps generate renewed interest and buzz for your blog. Readers who haven’t checked out your blog for a while will come to see the new look… the theme [from Unique Blog Designs] created a significant increase in traffic. Unique Blog Designs has exceeded my expectations on every level. My readers love the new John Chow dot Com theme and my traffic is up 125%.”

Effective Monetization Requires A Plan

john chow block adsBy placing two rows of 125×125 block advertising buttons on his sidebar, John was able to instantly gross and extra $8,000 each month from his blog. Block advertising is one of the most effective ways to monetize a blog – you can see it in action on monster blogs such as ProBlogger and TechCrunch.

By the end of 2007, John was earning over $25,000 per month, and that number is now closer to $30,000.

Not only that, but by including direct links to his preferred affiliate programs (a.k.a “Recommended Moneymakers”), he begins earnings commissions for all of his network referrals.

As if that is not enough, John’s RSS subscribers have more than tripled from 7,000 subscribers in August of 2007, to almost 25,000 subscribers currently.

After launching John’s blog, one week later, we were contacted by another top 100 “make money online” blogger, Jeremy Schoemaker. A week later, we launched the redesign of Shoemoney.com and the rest was history.

Not surprisingly, after designing blogs for two of the most renowned bloggers, we received a lot of traffic (and orders) for new blog designs.

To make a long story short, I have been too busy working on blogs other than my own over the past nine months and simply have not had time to redesign my own blog, until now.

Hello to 2.0

As I mentioned before, my previous theme was a free theme, but I added several customized elements to it, including a header graphic, featured elements and especially RSS subscription emphasis.

This new theme I was able to build from the ground up. Here were my requirements:

  • Maintain similar color scheme to previous design. I believe this is an important thing to take into consideration when redesigning a blog with a relatively large number of readers. I have enough of a readership where I think maintaining a similar color scheme is necessary in order to not confuse new and existing readers.
  • Maintain similar layout and “feel.” This is also related to my philosophy of “don’t fix what’s not broken.” My previous blog design received a lot of positive feedback and several people even contacted me wanting to purchase the design as I had customized it.
  • unique feed countUnique display of RSS subscribers.” Are you just as sick of the Feedburner chicklets as I am? Luckily, there is a WordPress plugin called Feedcount which allows you to grab your RSS feed count directly from Feedburner’s API. Just to give it some fire, I added the Feedburner fire icon. Way cool.
  • Widen the layout. My old design had a width of 780 pixels in width which is quite narrow for many of the monster 22″+ displays nowadays. This new design is 900 pixels wide, which fits perfectly even on a 1024×768 screen.
  • Make the design even EASIER to read. One compliment I frequently received on my previous blog design was how readable it was, and that is something I had place importance on in the past.
  • commentsUnique comment layout and design. As much as I love threaded comments, I like Gravatar support, highlighted author comments, and cool looking comment boxes even more. I am proud to announce a cool new commenting layout with integrated Gravatar support. Just so you know, Automattic, the company that owns WordPress, bought Gravatar late last year, so we will be seeing a lot more of Gravatar in the near future. That’s great news to me, because I think Gravatars are a lot cooler (a.k.a. higher res) than MyBlogLog avatars.
  • social media iconsIncrease the sphere of influence by integrating my social media buttons. Social media is the next evolution in online brand building. I have blogged a lot about branding in the past and how a blog is an incredibly powerful way to develop a personal or corporate brand. Another emerging brand development tool is becoming participation in various forms of social media and networking. I am talking about Facebook, Twitter, Digg, LinkedIn, StumbleUpon, etc.

    Although it may seem futile to some people, by having more followers, or “friends” on different networks, these are simply other opportunities for people to find common interest with you and possibly participate in your community. Not only that, but many of these sites can drive targeted traffic to your blog, because these are already people who have chosen to “friend” you on given networks.

    Many bloggers are beginning to integrate their social media buttons on their blogs as to increase their sphere of influence. MostlyLisa is a great example of someone who has leveraged social networking to increase her sphere of influence, and of course, pageviews, which equal advertising dollars. For example, by frequently posting her videos to Viddler, she is able to send her blog a tremendous amount of traffic as her videos typically receive 10,000+ views within a few days.

    In summary, social media is your next opportunity to increase your sphere of influence. I draw the line at Myspace, but feel free to add me on any of the various network icons you see on my blog.


I hope you like the new look of Nate Whitehill dot Com. Over the past year and a half, my blog has become the most important networking, branding, and business tool in my life. If it were not for my blog, there would be no Unique Blog Designs or any of the other dramatic life changes which I have experienced over the past year. Time to get black to blogging!

Roll your mouse over the image below to compare the old design to the new one:


What do you guys think?

P.S. – Happy Mothers’ Day 2008! I love you, Mom!

54 thoughts on “Hello Nate Whitehill dot Com 2.0”

  1. Simple, clean, I like it.

    The RSS in the far top right only seems to have a small section that’s actually clickable – maybe expand this out a bit?

  2. Love the new design. Looks way cleaner and fresh. I’m a big fan of white backgrounds. Super squeaky and easy on the eyes. And I love your unique RSS button. Ace!

  3. Nice work with the redesign… very streamlined πŸ™‚ Only minus for me is there’s a bit of scrolling needed to reach the latest post on the home page, but otherwise great work πŸ™‚

  4. I love the “Friend me” section in the sidebar … I may have to do something similar πŸ™‚

    PS – loving the design you did on my ebook covers & getting great feedback on them. Hope you don’t get too busy for repeat business!

    PPS – Hey, where’s the ‘subscribe to comments’ checkbox?

  5. Much more fresh, Nate. Excellent job, and I’m liking the layout. Makes me think more about my own site design, which hasn’t changed for some time now.

  6. Would love to see a blend of both versions. I like the new features added to this version, however, the design itself is more cookie-cutter. I thought the header and look&feel of the last design was more “unique”.

  7. I am really liking the new design. It is fresh and has a very simplistic look about it. Im really liking the integration of twitter and your communities into the blog design. This has to be some of the best work I think your company has done!!

  8. Nate! The new theme looks awesome mate – congrats!

    Havn’t spoken to you in ages, we need to catch up sometime on IM!

  9. Hi Nate – I think this new design really sells you and your company’s skills in designing great blogs. I have seen a number of your designs kicking around, but this one really is something special. I love the way the content shouts right out at you as soon as you load the page – it was buried quite deep down in the page on your previous design.

    I love the colour scheme, and the crisp lines. The new design is extremely professional, and I think it will only serve to act as an increasingly important promotional tool for UBD. My only reservation is with the sidebar – there is just so much information on there! I would like to see the search box placed a little more prominently but other than that, there is no real constructive criticism I can offer.

    Here’s to your continued success.

    – Martin Reed

  10. Nice design, Nate. I really love the comment section. I think you should change the RSS feed link below posts (on the home page) to your Feedburner link.

  11. Great post, Nate. Think you did the right things. The comment design is great. BTW, we love the design you did for us. So glad we met at BlogWorld and were able to have our blog redesigned by UBD.

  12. I still in doubt to change a design of blog frequently, as i found many bloggers are having tendency to change the theme, but i think it will affect serp’s, so choosing one great theme till the great success of blog is good for me.

  13. Great to see that you breaking the standard blog design theme and are separating yourself from the “templates”. Great use of graphic on the top, its simple, I like it.

  14. You’ve defintely come a long way since this blog was started, I’ve been watching you ever since and it’s amazing the way you’re growing steadily.

    Keep it up, love the 2.0 design!

  15. Thanks for all the constructive and really positive comments, everyone. My main goal with the new design was to have it be clean, simple, and easy to look at (read). I hope I accomplished all of those with this long, overdue redesign.

    A redesign will not always please everyone, but I think that there is not much to be argued with simplicity and cleanliness, which as I mentioned, was the ultimate goal of this design.

  16. The new theme is pretty nice. The lighter background really makes your content “pop”. It grabs my attention. Nice job getting the design work from Shoe & John. That makes for a great portfolio. The $ numbers from Johns blog are truly amazing. Who says there’s no money in blogging?

  17. Is there a site that you can go and submit your blog design for an award.

    PS everything that you set out to do was definitely achieved.

    “My main goal with the new design was to have it be clean, simple, and easy to look at (read).”

  18. I like it better than the previous theme. It still looks like your blog and its recognizable but at the same time much more spacious and trendy.

  19. I didn’t know your previous theme…But I think periodictly changing theme is good to be done. I believe that new design brings new spirit.

  20. Your theme has achieved what you set out for. It is clean and simple. Very easy on the eyes.
    Its pretty inspiring what you and your partners have achieved at a very young age. Congratulations.

  21. As for me, I really enjoy your new theme. Telling the truth the previous one with the dark header was out of my taste. Should confess your work inspirit me on changing the design of my own blog.

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