Comments on: How to Name a Business – Brand & Purpose http://natewhitehill.com/how-to-name-a-business-brand-purpose/ Strategic Business Blogging & Internet Marketing Fri, 07 Aug 2009 15:08:53 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: GS Burgin http://natewhitehill.com/how-to-name-a-business-brand-purpose/comment-page-1/#comment-3653 GS Burgin Fri, 27 Apr 2007 15:58:47 +0000 http://natewhitehill.com/how-to-name-a-business-brand-purpose/#comment-3653 I would like to brand my own name, however, my concern is that as you involve other partners in your business, they would not be willing to give up their name recognition for yours. Considering this, are you better to fulfill your dream of personal branding or create another brand name that would be all inclusive? I would like to brand my own name, however, my concern is that as you involve other partners in your business, they would not be willing to give up their name recognition for yours. Considering this, are you better to fulfill your dream of personal branding or create another brand name that would be all inclusive?

]]> By: Around the Net 4/24/2007 | knupNET http://natewhitehill.com/how-to-name-a-business-brand-purpose/comment-page-1/#comment-3587 Around the Net 4/24/2007 | knupNET Wed, 25 Apr 2007 05:33:58 +0000 http://natewhitehill.com/how-to-name-a-business-brand-purpose/#comment-3587 [...] to Name a business[Nate Whitehill dot com] If you enjoyed this post then make sure you subscribe to my RSS [...] [...] to Name a business[Nate Whitehill dot com] If you enjoyed this post then make sure you subscribe to my RSS [...]

]]> By: stocktube http://natewhitehill.com/how-to-name-a-business-brand-purpose/comment-page-1/#comment-3582 stocktube Wed, 25 Apr 2007 03:27:56 +0000 http://natewhitehill.com/how-to-name-a-business-brand-purpose/#comment-3582 besides the 2 factors stated, i think another factor is to ensure your company name can be pronounced easily and has to be short ... amazon, bestbuy, ibm, dell, honda and boeing all has the characteristic of simple yet easily pronounced name ... compare that with not so famous kentucky fried chicken ... ever wonder why starbucks is more popular than the coffee bean? once you got the name, the next is always marketing and a good business model (yeah, i know everyone knows this) ... besides the 2 factors stated, i think another factor is to ensure your company name can be pronounced easily and has to be short … amazon, bestbuy, ibm, dell, honda and boeing all has the characteristic of simple yet easily pronounced name …

compare that with not so famous kentucky fried chicken … ever wonder why starbucks is more popular than the coffee bean?

once you got the name, the next is always marketing and a good business model (yeah, i know everyone knows this) …

]]> By: Nate Whitehill http://natewhitehill.com/how-to-name-a-business-brand-purpose/comment-page-1/#comment-3560 Nate Whitehill Tue, 24 Apr 2007 04:50:12 +0000 http://natewhitehill.com/how-to-name-a-business-brand-purpose/#comment-3560 Haha... I was thinking about mentioning that one... It is funny that Azoogle has capitalized on the "oogle." Haha… I was thinking about mentioning that one… It is funny that Azoogle has capitalized on the “oogle.”

]]> By: Andrew Rouhafzai http://natewhitehill.com/how-to-name-a-business-brand-purpose/comment-page-1/#comment-3547 Andrew Rouhafzai Mon, 23 Apr 2007 22:38:56 +0000 http://natewhitehill.com/how-to-name-a-business-brand-purpose/#comment-3547 Azoogle rhymes with Google :D Azoogle rhymes with Google :D

]]> By: Shane http://natewhitehill.com/how-to-name-a-business-brand-purpose/comment-page-1/#comment-3534 Shane Mon, 23 Apr 2007 04:03:14 +0000 http://natewhitehill.com/how-to-name-a-business-brand-purpose/#comment-3534 I always thought it was kind of ironic that the Amazon rainforests are being slashed and burned at break-neck speed. And that paper comes from trees. :) I always thought it was kind of ironic that the Amazon rainforests are being slashed and burned at break-neck speed.

And that paper comes from trees. :)

]]> By: Shane http://natewhitehill.com/how-to-name-a-business-brand-purpose/comment-page-1/#comment-3533 Shane Mon, 23 Apr 2007 04:00:43 +0000 http://natewhitehill.com/how-to-name-a-business-brand-purpose/#comment-3533 Gotta have the dot com. Absolutely. I like the whole process of branding. Like you said Nate, it's critical to nail this down at the beginning. Your name sets the mood or tone of what the company is all about. When people first hear it or see it, they're going to have a reaction to it even if they know nothing about what you do. You can build subpar names into great brands with enough cash. And knowing that, choosing a great name saves you a lot of cash. Gotta have the dot com. Absolutely.

I like the whole process of branding. Like you said Nate, it’s critical to nail this down at the beginning.

Your name sets the mood or tone of what the company is all about. When people first hear it or see it, they’re going to have a reaction to it even if they know nothing about what you do.

You can build subpar names into great brands with enough cash. And knowing that, choosing a great name saves you a lot of cash.

]]> By: Nate Whitehill http://natewhitehill.com/how-to-name-a-business-brand-purpose/comment-page-1/#comment-3532 Nate Whitehill Mon, 23 Apr 2007 02:38:07 +0000 http://natewhitehill.com/how-to-name-a-business-brand-purpose/#comment-3532 Hey Tim, those are excellent points to add. Thank you very much for your perspective. Hey Tim, those are excellent points to add. Thank you very much for your perspective.

]]> By: Tim Berry http://natewhitehill.com/how-to-name-a-business-brand-purpose/comment-page-1/#comment-3531 Tim Berry Mon, 23 Apr 2007 02:12:21 +0000 http://natewhitehill.com/how-to-name-a-business-brand-purpose/#comment-3531 Very useful post. I'd suggest adding something about checking names for conflicts, recognizing that legally a lot of people can be named John Smith and there can be an Acme Corporation in each state; what isn't legal is trading on somebody else's name. Also, I see people fixating too much on the domain name, forgetting that it's the whole business of doing business, branding, that makes a domain name memorable. Google meant nothing before Google, Amazon wasn't related to books, and Yahoo! was a cheer or an annoying person before it became Yahoo!. Get something short and hard to mispell and then build the brand with marketing. -- Tim Very useful post. I’d suggest adding something about checking names for conflicts, recognizing that legally a lot of people can be named John Smith and there can be an Acme Corporation in each state; what isn’t legal is trading on somebody else’s name.

Also, I see people fixating too much on the domain name, forgetting that it’s the whole business of doing business, branding, that makes a domain name memorable. Google meant nothing before Google, Amazon wasn’t related to books, and Yahoo! was a cheer or an annoying person before it became Yahoo!. Get something short and hard to mispell and then build the brand with marketing.

– Tim

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