Itâ€™s not everyday that I read a blog article which I find so thought-provoking that I need to read it again. That is how I felt the other day when I read a post written by Armen on IFFECT.net.
His article entitled 5 vital elements of successful blogging was a great insight into how utmost professionalism is truly important in order to be a successful blogger.
Armenâ€™s five elements for successful blogging include:
- A good grasp of language, and grammar
- Staying on topic
- Be tactfully friendly and helpful
- Be humble and modest
- The X-Factor
Armen raises some excellent points in that article, and one which especially rang true with me is whether disclosing online earnings is professional. Coincidentally, this is also a conversation I had with Anand the other day. Proponents of disclosing earnings say that it inspires others to achieve, and of course, is great link bait. In his 5 vital elements of successful blogging article, however, Armen makes a great observation – a successful blogger is also a humble blogger. He writes:
People might thrive on reading all about your earnings. But the fact of the matter is, itâ€™s unprofessional in many ways. This is especially true when thereâ€™s a sense of bragging involved. Yeah, you might get big readers coming to see what last months revenue was, but unless itâ€™s presented very tactfully, potential advertisers, employers, and other professionals, will not appreciate it.
My own argument against disclosing earnings comes back to the question of, â€œWhat audience are you blogging for and what is your purpose?â€ One of my original purposes in starting this blog was to attract both new bloggers and established professionals. It is generally the new bloggers who enjoy reading about othersâ€™ earnings – and there isn’t necessarily anything wrong with that. Reading about othersâ€™ earnings does inspire many to set goals and work to achieve more, but the point is to live up to your OWN potential, not someone else’s.
My own compromise about discussing finances is that I will discuss earnings with someone on an individual basis, but, like Armen says, it feels unprofessional to blog about it.
I aspire to what the Marquis de Condorcet says: Enjoy your own life without comparing it with that of another.
What do you guys think? Is it unprofessional to disclose earnings, or is it worth it in the hopes of inspiring others?
By the way, I HIGHLY recommend that you check out Armenâ€™s blog – IFFECT.net and subscribe to his RSS. Tell him Nate sent you.