CPC Advertising Is Lame For Most Bloggers
There are many other CPC programs, such as Yahoo! Publisher Network and MSN Adcenter. CPC advertising is one of the most popular methods of monetizing a blog, but CPC advertising is also one of the worst ways to monetize a new blog. If you have a new blog that only receives a few hundred visitors a day, you will not earn more than a few dollars a day.
When I first started blogging several months ago, I asked John Chow how many visitors I should average before I placed Adsense on my blog. What was his response? One-thousand pageviews per day. This is far more than most new bloggers receive even after several months of consistent blogging.
You must also remember that CPC ads are annoying and distracting to most readers. In the infancy stage of any blog, you don’t want to risk alienating new readers.
That is why you will not find any Adsense ads on my blog. I said goodbye to CPC advertising several months ago and hello to private advertising; since then I have made more money from my blog than I ever did from Adsense.
Private Advertising Is Where It’s At
Private advertising simply means working directly with your sponsors and advertisers to feature their companies or products on your blog. I receive all my advertising revenue through PayPal. There is no middle man, such as Google or Text-Link-Ads. You also set a fixed price for your advertising, so you never have to worry about being banned from Adsense or YPN for click-fraud.
Private advertisements are also much less visually intruding than other CPC ads. They blend right into the site’s design and layout. You will notice I have one 468×60 advertisement banner at the top of my blog, one 468×60 ad at the bottom, and ten links and another banner on the sidebar. At the current price of my ads, that equates to around $500 a month in private advertising sales. Obviously, I am not blogging to “make money online,” but it is nice to have some extra spending cash from my blog.
If I really wanted to go all out on monetizing my blog (which I don’t), then I would start doing more paid reviews, sponsored posts, and trying to marketing e-books and other affiliate products. My blog, instead, is a great place to network, meet, and help like-minded individuals.
The other great thing about private advertising is the even if your blog is relatively new and not wildly popular, if you offer private advertising, some company or individuals might sponsor your blog just because they especially enjoy your content and see promise in you as a blogger.
If you are a new and growing blog, think about yourself as an investment to any potential advertiser. They might be getting your private ads at great deal if you increase your readership significantly in that time period.
You Don’t Need An Ad Broker To Sell Ads
Many bloggers rely on the services of ad brokers like Text-Link-Ads and Adbrite to sell their blog’s advertising. The fact is that even though these brokers provide a great service by matching up the advertiser and publisher, they are not needed in order to sell your private advertising.
Every ad on my blog I have sold myself and not through a third party agent. The biggest benefit of selling ads myself is that I don’t have to split the ad sale with anyone else – I keep 100% of my ad sales!
If you really market your blog and it’s advertising, you will never need to work with a third party agent. All of my ads are sold out 95% of the time and I spend minimal time trying to sell my ads.
How Do You Start Selling Your Blog’s Advertising?
I wrote an article awhile back about How To Sell Your Blog’s Advertising. I recommend you read it, if you haven’t already.
It is actually quite simple to get started selling your blog’s advertising. The hard part for some people is to set their own prices, but I always believed in first selling below the competition and then slowly raising your rates once your blog starts to experience some growth, success, and a higher PageRank.
Hopefully, through this article and my previous article about how to sell your advertising, you’ll see that you don’t need Adsense, Text-Link-Ads, or any other third party to start monetizing your blog.
Even though Adsense doesn’t work well on relatively new blogs, it’s not completely bad for low traffic sites. Just in the past three months, I have had three sites that have made me over $3,000 from Adsense. That’s a story for a different post though.
My hope is that newer bloggers stay dedicated to blogging even if they aren’t earning very much money in the beginning. In my opinion, earnings is perhaps one of the least important ways of measuring a blog’s success.