The other day I was perusing Mashable and I found this video by Seth Godin in which he explains how businesses should change their focus in the down economy. It is short, but worth watching.
If you don’t know who Seth Godin is, he is the author of many popular business books and a speaker with appearances at Google, TED and a number of charities. Godin popularized the topic of permission marketing.
What advice do you have for online businesses and other startups in this down economy?